Italy On Wheels – Mobile Food Trailer

February 8, 2018


Business Overview
Italy On Wheels is a mobile pizzeria that has been serving authentic wood fired pizzas to the Townsville region since 2017.

The vendors spent over a year researching the art of traditional pizza making, gaining access to over 35 secret recipes from pizzerias across Italy and training with the professionals in the vendor’s hometown, Reggio Emilia. All this research and training ensures that customers experience the true taste of authentic and traditional Italian wood fired pizza….and this knowledge will be passed on to the new owner of Italy on Wheels.

Trading Locations
The vendors have secured two prime trading positions for the business - 46 The Strand (in front of Saint Patrick’s College) and Brodie Street (behind Officeworks). Italy On Wheels also caters for functions and attends various local events. The following upcoming events are already confirmed:

  • North Shore Night Markets (once per month)
  • Pop Up Food Truck Festival (once per month)
  • Jezzine Barracks Melanoma March
  • HOG QLD State Rally
  • Private wedding

Mobile Trailer
The business consists of a custom built trailer with wood fire oven which has an internal temperature of over 400 degrees and cooks pizzas in 90 seconds! The entire fitout and all equipment is high quality and brand new and meets all Townsville City Council requirements. Equipment includes:

  • Refrigerated counter top prep/servery
  • 2 x 159L fridges
  • Gazebo
  • 2 stainless steel sinks
  • Stainless steel table
  • Super quiet Honda eu2000i generator
  • Serving tables
  • The list goes on and on!

The Menu
The vendors pride themselves on fresh, quality ingredients with amazing flavour. All the dough is freshly made daily (never premade, prebaked or frozen) and hand stretched and shaped on the spot. Made from Australian flour, the dough is left to rise slowly to enhance the natural wheat flavors and to fully develop. The result is a light, tasty and full of natural flavour base. Some toppings are imported from Italy, and others sourced locally or at farmers markets.

Areas of Competitive Edge
Many areas of competitive edge exist including:

  • Custom built trailer and equipment are brand new and in excellent condition
  • Two great trading locations
  • Upcoming events already confirmed
  • Full training provided by the vendors
  • Facebook page has 5 star rating from customers
  • Business has a professional website –
  • Very easy to operate
  • Low overheads – run the business from home

Business Price
Italy On Wheels is being sold on a walk in walk out basis for $40,000 plus GST (neg).

To receive a Sale Proposal, please complete our online Confidentiality Agreement form at Once we receive your details, we will email you the Sale Proposal for this business. Alternatively, contact:

  • Susan  Butler – 0419 905 463 or


Location is not the exact address of the listing