FNQ Self-Drive Domestic Tourism Magazines

February 27, 2020


Business Overview
Adlink Media has been specialising in the domestic self-drive visitor market for over 11 years. Their range of quality publications are designed to bring essential new business through for its advertisers annually, as well as giving the visitor incentive to spend at venues wishing to connect to the tourist with special packages or promotions.

The domestic self-drive demographic spends at least 7 billion dollars in Queensland each year. Professor of Tourism Queensland University stated that international Tourism last year generated $45 billion into Australia’s economy whilst domestic self-drive travel pumped $80.7 billion into our Australian economy annually.

As the domestic demographic will be the only market moving forward for the next few years, Adlink Media’s tourism magazines are a highly sought after medium to advertise in to maximise advertising investment dollar.

Publications For Sale
Two of Adlink Media’s most popular publications which primarily focus on the self-drive domestic market are now for sale:

  • Savings Passport & Pocket Guide: Cairns to Townsville (covers Cairns and Northern Beaches, the Atherton Tablelands, Mission Beach through to Cardwell and Townsville); and
  • Savings Passport & Pocket Guide: Port Douglas to Cooktown (covers Port Douglas, Mossman, Daintree, Cape Tribulation through to Cooktown).

These annual pocket sized FREE publications give tourists, visitors and locals valuable information on the region and also offer great discounts on local tourist attractions, hotels, restaurants, spas and much more. The vendors established the Savings Passports & Pocket Guides 11 years ago and they continue to be sought after publications by advertisers.

Visit https://adlinkmedia.com.au/magazines to view both Savings Passports & Pocket Guides in flipbook format (or download as PDFs).

Return on Investment
The Savings Passports & Pocket Guides are currently making a 50% return on investment. The publications can easily be developed further, giving huge capacity to increase revenue and net profit.

Ideal Buyer
This unique business opportunity is perfect for:

  • Graphic designer
  • Stay at home parent
  • Couple who wish to work from home
  • Buyer with a sales background

Areas of Competitive Edge
Many areas of competitive edge exist including:

  • Well established publications
  • Target markets are domestic tourists, international visitors and locals
  • Long running publications for 11 years
  • Loyal repeat advertisers
  • Return on investment of 50% being achieved
  • Flexible working hours
  • Relationships with high quality and affordable printers have been developed
  • Business can be operated from a home office (low overheads)
  • Huge capacity to grow the publications, revenue and profit

Business Price
Both Savings Passports & Pocket Guides are being sold for $160,000 wiwo (neg).

Confidentiality Agreement
Please complete our Confidentiality Agreement at www.beyond2000.com.au/confidentiality-agreement to receive our Sale Proposal on this business.

Business Brokers
For further information, please contact our Business Brokers:

  • Susan Butler – 0419 905 463 or susan@beyond2000.com.au
  • Margaret Butler – 0419 664 349 or margaret@beyond2000.com.au