Townsville Boat Hire

November 26, 2022


This asset-based business is all set-up and ready for a new owner to take it to the next level! The hard work has been done – policies/procedures, licences, trusted suppliers, branding, reputation, marketing assets, and qualified customer leads/upcoming work – you just need to hit the ground (or water) running!

Business Overview
Do what you love and you’ll never work a day in your life! That’s going to be the everyday reality for the new owner of this North Queensland boat hire business.

Townsville Boat Hire is the ideal lifestyle business that can be operated from both Townsville and/or beautiful Magnetic Island. The existing owner is relocating so we’re looking for an enthusiastic buyer to take over the assets, permits, website, socials, and client database, and start earning an income from day one!

The vessels are ‘hire and drive’, meaning all boats are on trailers and can be towed to any destination for hires – from down the road to a boat ramp in Townsville, to anywhere in North Queensland. Being on trailers means the vessels can easily be stored at a property and moved around as needed.

Customers are a mix of recreational and commercial clients. Top locations for recreational hirers include bay-hopping adventures to Magnetic Island, crabbing the local creeks, or exploring Ross River.

The business also has some commercial ‘hire and drive’ customers who use Townsville Boat Hire’s commercially-compliant boats all over the region for a range of commercial work, from acting a safety vessels to assisting with infrastructure inspections.

The boats are regularly serviced, the trailers are well-maintained, and each vessel comes with the required safety gear and navigational equipment. There are boats available to suit those with and without a Recreational Marine Drivers Licence.

The new owner has the option of mooring the boats on Magnetic Island and operating the business on the island, or there is the option to house the boats at their property on the mainland and operating the business from a Townsville base. Or perhaps have the best of both worlds and operate from the island during busy school holiday periods.

Sale Inclusions
Everything you need to make this business a success from day one is included in the sale:

  • Five boats on trailers
  • Associated safety gear, navigational equipment, boating equipment and fishing gear
  • All required Townsville City Council and GPRMPA permits to operate the business
  • MSQ approved mooring at Horseshoe Bay, Magnetic Island
  • Townsville Boat Hire website –
  • Facebook page with over 1,500 followers and 4.5 star rating
  • Safety management system and policies and procedures (including hire agreements, hire documentation and checklists)
  • Customer contact list of recreational and commercial clients
  • Branding and associated marketing collateral

Reason For Sale
The owners are moving away from Townsville to pursue new career opportunities.

Why You Should Buy This Business

  • Excellent reputation
  • No competition in the region
  • Able to operate the business from Townsville and/or Magnetic Island
  • Business would suit a semi-retired owner or a full time owner operator (work as little or as much as you like)
  • All the hard work in establishing a marine-based equipment hire business has been done
  • Established online presence, including top-ranking website and excellent reviews
  • A true lifestyle business in beautiful North Queensland

Business Price
Townsville Boat Hire is being sold for $95,000 wiwo (neg). The owners have priced to sell due to their relocation plans.

Confidentiality Agreement
To receive a Sale Proposal, please complete our online Confidentiality Agreement form at

Business Broker
Susan Butler – 0419 905 463