The Sale Proposal is one of the most essential tools in the selling of a business. It must contain the appropriate information so as to get a potential buyer to take the next step.
The contents of the Sale Proposal varies with the business being sold but generally contains:
- An overview of the business
- Areas of competitive advantage the business has
- An analysis of the trading results for the last 2-3 years
- Reason for sale
- Price
- Various attachments
The Sale Proposal also assists the buyers’ bankers and accountants in respect of the financing and feasibility.
Potential buyers have to complete a Confidentiality Agreement before receiving the Sale Proposal.
