Online E-Commerce Fairy Garden Business

September 18, 2019


Work from home and join the booming online retail industry with this amazing business opportunity that includes over 58,000 followers on social media!

Business Overview
Garden Sparkle is an online e-commerce store retailing miniature fairy garden products, designer kits, enchanted small world play materials and fairy related gifts such as fairy houses, fairy doors, and miniature accessories including furniture, garden structures and decor. Currently located in Cairns, Far North Queensland, Garden Sparkle can be operated from anywhere in Australia.

The vendor established the business in 2011 on Facebook and launched the wildly popular website in 2014. In 2019, a brand new e-commerce website was launched for the business. This website also incorporates a blog containing many informative fairy gardening related blog posts.

Social Media & Customer Database
The business has grown an impressive social media and customer following in its 8 years of operation, including:

  • 47,300+ Facebook followers
  • 1,300+ members in ‘Fairy Gardening Club’ Facebook group
  • 9,000+ Instagram followers
  • 790+ Pinterest followers
  • 19,000+ customer database

First Page Google Rankings
The vendor has truly set up this ecommerce business for success and spends considerable effort on SEO to ensure the business continues to rank well on the first page of Google for a large number of search keywords and phrases:

  • Garden Sparkle: First page – #1
  • Fairy garden shop: First page – #1
  • Fairy Gardening Shop: First page – #1
  • Fairy Garden : First page – #2
  • Fairy Gardening: First page – #3
  • Fairy Garden Kit: First page – #3
  • Fairy gardens Australia: First page – #4
  • Fairy Gardening Australia: First page – #4

Excellent supplier relationships have been established with over 50 fairy suppliers and 100 giftware supplier contacts in Australia.

Expansion Opportunities
There are many areas for expanding the current operation including:

  • Bricks and mortar fairy shop in a key location
  • Local market stalls
  • Adult workshops
  • Children’s school holiday workshops
  • Becoming a wholesaler of fairy garden miniatures in Australia
  • Integrated eBay store
  • Fairy themed children’s parties

Sale Inclusions
The sale of Garden Sparkle includes the following:

  • Established e-commerce website –
  • Facebook page, Facebook group, Instagram page and client database
  • Stock (approx $10,000 to $12,000)
  • Variety of equipment, displays, stationery, packaging, etc
  • Retail Express system which caters to multiples stores/shopfronts as well as integration to an Ebay store
  • Extensive image bank of supplier stock images, original copyright images from product photo shoots by owner, customer garden images, original brand rep images, inspirational fairy gardening images
  • Collection of content for social media posting
  • All graphic design files, logos, original fairy garden kit designs created for Garden Sparkle
  • Small collection of instructional fairy garden books included to inspire the lucky new owner

Areas of Competitive Edge
Many areas of competitive edge exist including:

  • Very well established for 8 years
  • Over 58,000 followers on social media
  • Over 19,000 emails on customer database
  • First page Google rankings for many keywords and phrases
  • Online retail is currently a booming industry
  • Excellent supplier relationships have been established
  • Brand new e-commerce website with blog
  • Very little competition
  • Profitable business
  • Many areas for expansion
  • Easy and fun business to operate
  • Can be operated from anywhere in Australia
  • Genuine reason for sale (owner’s ill health)

Business Price
Garden Sparkle is UNDER CONTRACT.

To receive a Sale Proposal, please complete our online Confidentiality Agreement form at Once we receive your details, we will email you the Sale Proposal for this business. Alternatively, contact:

  • Susan Butler – 0419 905 463 or