What’s On & Where To Go Magazine – Atherton Tablelands

May 31, 2024


Discover the extraordinary opportunity to own What’s On & Where To Go magazine, a beloved publication that has been celebrating the Atherton Tablelands for over 20 years. This locally owned magazine is more than a business; it is a cornerstone of the community, providing essential information about events and attractions in one of Australia’s most stunning regions. With a loyal readership and a solid customer base, this low-maintenance, work-from-home business is perfectly positioned for continued growth.

The magazine’s success has surged in recent years, reflecting the vibrant community it serves. Imagine living in paradise, working a flexible schedule from home. The current owner averages just 5-10 hours per week with the help of three dedicated private contractors who handle administration, writing, and website tasks.

What’s On & Where To Go magazine has seen remarkable growth, expanding from 3,000 to 8,000 copies per issue and increasing from 16 to 24 pages. This growth is driven by advertising, ensuring the magazine remains free to readers while generating consistent sales and readership growth. The business boasts a robust online presence, with a newly revamped website featuring advertising spaces, as well as active Facebook and Instagram pages.

Included in the sale are all the tools you need to hit the ground running: comprehensive training, design templates, contact lists for advertisers and readers, and essential magazine stands. The financial health of the business is strong, with a turnover of $117,237 for the 2023 financial year. You’ll also receive access to a supportive business community, which brings the added benefit of free tickets to major local events and attractions.

Skills required to run the business are dependant on which aspects the owner would like to run themselves and which aspects they would prefer to contract out. The current owner has self taught graphic design skills and a good ability to make connections with customers (advertisers). A prospective owner only needs the ability to organise and manage private contractors, although design skills or sales skills would certainly be helpful. Equipment needed is a quality laptop, a good camera or smartphone, Adobe Creative Cloud subscriptions, and a vehicle to connect with advertisers and attend events.

This is not just a business; it’s a lifestyle. You’ll enjoy tax-deductible adventures, such as camping trips, stays at luxury resorts, restaurant visits, and event attendances—all while crafting engaging content for your readers.

Embrace this unique chance to own a thriving publication in one of Australia’s most beautiful regions. Contact us today to learn more and take the first step towards a fulfilling and flexible career.

Why You Should Buy This Business

  • Established Reputation: Over 20 years as a trusted and beloved local magazine on the Atherton Tablelands.
  • Flexible Work Hours: Average of 5-10 hours per week, allowing for a highly adaptable work schedule.
  • Work From Anywhere: Operate from home or while traveling, providing unparalleled lifestyle flexibility.
  • Significant Growth: Exponential growth in readership and ad revenue with strong future prospects.
  • Strong Community Ties: Be a vital part of the thriving local community and business network.
  • Comprehensive Support: Training, templates, contact lists, and established online presence included in the sale.
  • Minimal Overheads: Low maintenance with the support of three private contractors handling key tasks.
  • Financially Sound: Consistent sales growth with a turnover of $117,237 in the 2023 financial year.
  • Perks and Benefits: Enjoy free access to local events, attractions, and tax-deductible lifestyle expenses.
  • Creative Freedom: Ability to explore and write about local attractions, enhancing both personal and professional satisfaction.

Business Price
What’s On & Where To Go magazine is being sold for $130,000 wiwo (neg).

Confidentiality Agreement
To receive a Sale Proposal, please complete our online Confidentiality Agreement form at www.beyond2000.com.au/confidentiality-agreement.

Business Broker
Susan Butler – 0419 905 463